If you’ve been driving into the city this morning then you will have seen something a bit out of the ordinary. A’sunlight billboard’ to combat SAD (seasonal affective disorder) has been put up along one of the main routes into Manchester. The bright screen was designed by advertising agency Saatchi & Saatchi and supplement brand Solgar. The billboard is one of 86 digital screens to be installed by outdoor advertising company JCDecaux across the city centre. It’s placed on a key route into the heart of Manchester, Bury New Road, which passes directly in front of Manchester Victoria Station and the AO Arena.

The ad has been supported by a number of billboards in Manchester including DJ Semtex, Jodie Harsh and Chelcee Grimes who will be sharing bespoke content to help spread the message. The ad is powered by Ocean Outdoor’s smart digital street furniture, which is also used to power London’s iconic Piccadilly Lights.

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Billboard advertising is an effective form of out-of-home advertising and offers a grand canvas to showcase your business and products to passers by. Its ability to create a lasting impression is what makes it so popular for small and large businesses alike.

Fliphound can help local Manchester businesses, ad agencies and marketing professionals with car advertising, financial advertising, construction services advertising, healthcare advertising, insurance advertising, legal advertising, media advertising, retail advertising, restaurant advertising, school advertising, social media advertising, technology advertising, and other types of OOH advertising.